By New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has officially launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” aimed at increasing customer awareness about the importance of using genuine automotive parts and accessories.
Following its successful campaigns in 2024 and 2025, the initiative has effectively connected with customers as well as multiple stakeholders. The campaign generated strong awareness regarding the benefits and importance of choosing genuine parts. Continuing this effort in 2026, the latest phase has been developed to be more engaging and far-reaching, with enhanced focus on digital platforms, service touchpoints, and the wider automotive ecosystem. The objective is to deepen customer awareness and reinforce the habit of selecting Hyundai Genuine Parts to support informed decisions during every vehicle service and repair experience.
Customer safety and trust continue to be key priorities for the company. Customers who are well informed are better equipped to make the right decisions and avoid the risks often associated with counterfeit vehicle parts.
Empowered customers contribute to safer driving experiences and sustained vehicle performance over the long term. Hyundai Genuine Parts by Mobis India are engineered in line with the standards and specifications of Hyundai Motor Group and are designed to meet original equipment manufacturing requirements. These parts deliver Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness initiative, the company aims to build confidence among customers and encourage them to choose Hyundai Genuine Parts every time.
Speaking about the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) said that the initiative reflects the company’s continued commitment to customer safety and reinforces the importance of trust as a core element of Mobis India’s vision. He further highlighted that the campaign seeks to educate Hyundai vehicle owners about the risks posed by counterfeit parts while emphasizing the long-term value and benefits of choosing Hyundai Genuine Parts.
He also stated that Mobis ensures all genuine parts undergo extensive quality testing to deliver durability, safety, and accurate compatibility with Hyundai vehicles. He encouraged customers to remain alert and always verify the authenticity of vehicle parts to ensure reliable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the vision of becoming a leader in the smart mobility era. Through its expertise in three modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer, simpler, and more convenient while providing service parts solutions that effectively meet customer requirements.
Mobis India supplies after-sales parts and accessories through an extensive network of Hyundai Authorized Dealers and authorized distributors across India.
The company’s strength in the after-sales parts segment lies in the strong integration of its forward and backward supply chain capabilities, vendor ecosystem, pan-India dealer and distributor network, and end customers. Supported by its global expertise, Mobis India has upgraded its dealer and distributor network into a highly efficient and sustainable system aimed at delivering world-class service quality to Hyundai customers. For more information, please visit www.hyundaimobisin.com.
